ZARA Opens Stand-Alone "Villa" Retail in Place Vendôme Qatar

In Doha's newest premium Mall, Place Vendôme, ZARA debuts its most avant-garde store, with three floors devoted to allowing customers to express their passion for fashion. The gorgeous new store, housed in a specially created "villa" with a tree-planted rooftop, will make its debut for the Spanish clothing company as a standalone structure inside the mall.

Menswear is available on the ground floor, womenswear is available on the higher ground level, and childrenswear + TRF is available on the top floor of the new shop, which has more than 3000 m2 of floor and retail space.

With new product display spaces and highly effective technologies to assure the highest level of service quality, the new store embodies ZARA's rebranded image. The interior, which is decorated in a stylish villa-inspired style, draws attention to the fashion collections on show.

Unique shopping experience

This store, a first for ZARA in Qatar, also features distinct zones created to highlight the company's most recent product launches, such as the Athleticz sports equipment collection in the men's part and the ZARA Beauty cosmetics line in the women's section.

A variety of beauty items for the eyes, lips, face, and nails are available in ZARA's cosmetics line. It uses premium formulas in refillable containers and a pallet of more than 130 colors blended in a variety of tints with matte, metallic, glossy, or pearl finishes. A virtual changing room with integrated touch screens for face testing is also available in the beauty section.

Every athlete may find the right sports gear in ZARA's Athleticz range. It provides a wide choice of goods that integrate cutting-edge technology with eco-friendly materials, elegant design, and top-quality comfort. Athleticz offers performance gear for any sport's training, including shoes, shorts, underwear, and bags.

Customers can also discover a shoe store within a ZARA store on the women's floor that is wholly exclusive to ZARA and equipped with self-checkout tills to further improve the shopping experience.

Creative online experiences that are integrated

The first-of-their-kind smart fitting rooms in Qatar are part of ZARA's brand-new store concept, which aims to give customers a distinctive fashion experience. The Smart Fitting Room recognizes precisely which products a consumer takes into the fitting room using embedded sensors. The colors, models, and sizes that are then available are displayed on displays or in mirrors and can be found in-store, online, or at other retailers.

A self-checkout section for speedier transactions and the sophisticated Silo, a collection point for online orders with a robotic device dedicated to sending them out for clients choosing the click and collect option, both contribute to the pleasant and easygoing atmosphere.

With the development of its own unique technical environment, the Inditex Open Platform, the Inditex Group has advanced its plan for integrating its online and physical stores with these new capabilities. They may advance in real-time customer adaption thanks to this exclusive, open, and modular digital architecture, giving customers a novel experience in both fashion and brand.

In-store sustainability

The store in Place Vendôme will implement a number of green strategies in keeping with ZARA's dedication to sustainability. ZARA strives to continuously incorporate sustainability into its teams' daily decision-making using a comprehensive roadmap that includes objectives for every stage of the value chain.

By 2022, ZARA says that at least half of the clothing it sells will have been produced in accordance with its Join Life standard, which designates clothing made using more environmentally friendly materials and techniques.

While the retail behemoth has several physical locations in Doha, shoppers may excitedly anticipate the opening of this one-of-a-kind store in Lusail city.