World Cup Sponsor “Hisense” Opens its First Store at Lagoona Mall

The new store marks the brand’s regional expansion initiatives linked to the World Cup partnership.

Doha, Qatar – September 18, 2022: Hisense, the international electronics and white goods manufacturer and FIFA World Cup Qatar 2022 official sponsor, launched its first branded store in Qatar at Lagoona Mall in collaboration with Fifty One East, Qatar's favorite department store, highlighting a strategic benchmark for Hisense's regional expansion efforts in the Middle East.

H.E. Mr. Zhou Jian, Ambassador of the People's Republic of China, attended the event, as did Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, Mr. Jason Ou, President of Hisense Middle East and Africa, Mr. Saoud Al-Darwish, Vice Chairman of Darwish Holding, distinguished guests, and members of the media.

This brand store demonstrates the two companies' solid partnership and reinforces Fifty One East's reputation as the preferred partner for international electronics brands. It also illustrates Hisense's consistent growth and the Qatari market, as it consolidates its position as one of the leading consumer technology brands.

Hisense's brand store, the first in Qatar, offers customers a home-like experience while displaying its entire product line-up, including top-of-the-line TVs, refrigerators, air conditioners, washing machines, dishwashers, microwaves, smartphones, and its award-winning smart consumer technology 'Laser TV,' a 100-inch TV screen that brings cinema to your living room.

Mr. Bader Al-Darwish, Chairman and Managing Director of Fifty One East, stated: “We are honored to host the first and exclusive Hisense store in Qatar at Lagoona Mall, the home of some of the world’s most desired brands. This reflects our strong relationship and shared values and is in line with our expansion strategy to bring the latest international labels to Qatar. We stay committed to offering the best tech brands and high-end services that exceed our customers’ expectations and fulfil their lifestyle aspirations.”

In his turn, Mr. Jason Ou, President of Hisense MEA said: “We are elated to announce the launch of our first brand store in Qatar, in the same year as the FIFA World Cup 2022™, making it even more special. Hisense is one of the fastest growing brands globally as it focuses on delivering best-in-class technology and products that resonate with local demands. Through our brand stores, we want to showcase the innovation and exceptional experience of our technology, the moment shoppers’ step inside.”

“We are also glad to have collaborated with Fifty One East, with their expertise and recognition in the market, as we believe it will be a great start for the Hisense brand store concept in Qatar. Having said that, this is part of our ambitious expansion plan to open Hisense brand stores across the Middle East region,” he continued.

The Middle East market is excited about advanced technology, and Hisense, a brand recognized for its consumer technology innovations, is just getting started. The company will soon release smart technology in the region, making it highly easy for customers to stay connected with their appliances.

As the year of the FIFA World Cup 2022TM, Hisense has optimistic plans to raise brand awareness throughout the region. Hisense is here to showcase that it is the 'Perfect Match' for your entertainment as well as your home, with an innovative product line-up and thrilling FIFA campaigns. It sets up a lifestyle for its users by combining smart and healthy technology.