Qatar Airways Becomes Most Followed Airline on Social Media

Recently, Qatar Airways announced that it has soared to the top of the social media rankings, boasting 47 million followers across various platforms. This makes Qatar Airways the number-one airline globally on channels like Facebook, YouTube, and TikTok. The carrier has also left its competitors, such as AirAsia Group, Emirates Group, Singapore Airlines Group, and Qantas Group, in its wake in the social media follower race.

From 26 Million to 47 Million: A Remarkable Growth

Just a few years ago, in 2020, Qatar Airways had 26 million followers across all social media platforms. Since then, its digital presence has exploded. Notably, the airline has held the number one spot on Facebook since 2014, making it a long-time leader in the space.

New Leadership, New Goals

With the recent transition in leadership, Qatar Airways is poised for continued success. The new CEO, Engr. Badr Mohammed Al-Meer, took over after Akbar Al Baker, who had been at the helm for 27 years since the airline's inception. Under Al-Meer’s leadership, the airline is focused on not just maintaining its social media dominance but also making strides toward sustainability and innovation.

During the 2024 Annual Investors’ Meeting in Doha, Al-Meer emphasized the theme of the event: “New Era of Dynamic and Sustainable Partnership.” This theme reflects Qatar Airways' commitment to growth through collaboration, sustainability, and innovation, setting ambitious goals for its future.

“As we embark on a new chapter in our airline’s success story, innovation, sustainability, and collaboration will guide our efforts,” said Al-Meer. His vision places both customers and employees at the forefront of the airline’s operations.

Building a Collaborative Work Environment

The new management team at Qatar Airways plans to implement a collaborative leadership approach that prioritizes employee satisfaction. By fostering a work culture based on trust, teamwork, and empowerment, the airline aims to enhance its reputation for operational excellence and superior customer service. This internal focus is expected to solidify Qatar Airways' status as an industry leader.

Qatar Airways' Impressive Social Media Metrics

Qatar Airways continues to expand its reach across social media platforms:

• Facebook: 30 million followers, where the airline shares news, offers, and job vacancies.
• TikTok: 3.4 million followers, experiencing rapid growth despite challenges like bans in certain countries.
• X (formerly Twitter): Nearly 2 million followers, with around 88,000 posts to engage users.
• Instagram: 6 million followers, with over 3,300 posts highlighting the airline's offerings.
• YouTube: 3.52 million followers, featuring 665 videos that showcase various aspects of the airline.
• LinkedIn: 3 million followers, focused on sharing job openings and career opportunities.

Committed to Sustainable Growth

As Qatar Airways aims for dynamic and sustainable growth, it remains dedicated to environmental stewardship. The airline’s commitment to innovation and sustainability positions it not only as a social media leader but also as a forward-thinking airline ready for the future.