Printemps Doha Debuts Limited-Edition Capsule Collections Online

Prior to its debut in Q3 2022, Printemps Doha, which is expected to be the largest luxury department store in the area, today announces the establishment of The Private Boutique, a distinctive e-tail location where devoted customer connections and product exclusivity will be at its core offering.

The Private Boutique by Printemps Doha, which is only available online for a short period of time, fuses fashion and function by providing customers registered to Printemps.com with thoughtfully curated capsule collections handpicked from over 50 brands — the best options in luxury and contemporary fashion, beauty, home, and gastronomy. Six cutting-edge labels will each release a new collection every two weeks, which will then be replaced every two weeks by more wanted items that are only available at Printemps Doha. These standout pieces, which are only offered by savvy clients, are designed to satisfy their demand for innovation.

The Private Boutique offers a complete online-to-offline shopping experience that includes customized one-on-one appointments with a dedicated personal shopper to show the products up close, a responsive customer service team available to handle any requests, and VIP deliveries that are personally hand-delivered by a white-glove chauffeur.

According to Printemps Doha's general manager, Thierry Prevost, "The Private Boutique is the aspect of Printemps Doha's global vision to revamp the online shopping experience, in keeping with the luxury codes of Printemps, through firmly capsule collections or brands that will be unique to us in Qatar and create an ever more personalized and encompassing relationship with our clients."

Printemps has worked with numerous well-known international brands and up-and-coming designers for a long time; the extremely curated capsule collection debuting exclusively today reflects these enduring relationships:

AL ZAIN: Al Zain, a proudly Arab company, is proud of the craftsmanship and high quality that has been passed down from grandpa to father and son. Al Zain creates jewelry of the highest quality, from custom designs to traditional pieces in highly sought-after 21k gold. He manages to uphold his legacy while giving his statement pieces a contemporary sensibility.

CABASSE: This special, active high-resolution connected speaker from Cabasse is the product of years of experience and the technology used in the renowned Sphere speaker. It is a jewel in terms of design and technology. It exceeds the requirements of the most discerning audiophiles with its exquisite and potent design, superb acoustics thanks to its unrivaled tri-coaxial speaker and powerful performance.

EYE OF PINK HEATER: Developed by Malika Benshila, Eye of Pink Heater is a multi-brand concept that highlights the most innovative jewelry designers from around the world, including Bauce, Cedille, Lanzarope, N-ue, and Tsura. By exposing them in a carefully curated setting scenography, the concept hopes to provide designers and up-and-coming artists with a singular platform to shine.

LÉTRANGE: One of the first leather goods manufacturers in France, LÉTRANGE was founded in 1838. Sébastien L'Étrange, who is the 7th generation to run the extremely enterprising family business, revived LÉTRANGE and imposed a modern sensibility infused with the finest French savoir-faire and immaculate Parisian elegance.

PIERRE MARCOLINI: a chocolatier renowned for his exceptional knowledge and his engaged approach, first opened shop in Brussels in 1995. He has perfected the entire process of making chocolate using cocoa and other rare and exotic flavorings obtained directly from independent producers all over the world.

STATEMENT: is one of the first jewelry brands to pave sterling silver with natural diamonds. Amélie Huynh founded STATEMENT at the end of 2018. Her goal is to sell handmade items that incorporate diamonds and silver, a moon symbol, which represents the feminine concept.