Digital Arab Fashion Week To Begin With Urvashi Rautela And Maya Diab

This Bollywood star will be a showstopper at the upcoming Arab Fashion Week

Publish date: Tuesday، 18 January 2022

Breaking the glass ceiling through a symphony of style and creativity, UAE’s Amato Couture created a short fashion film starring Bollywood actress Urvashi Rautela. Given the title of Miss Universe back in 2015, her strong persona and bold edge complemented the latest collection with its signature embellishments and oversized necklaces.

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Ahead of tomorrow’s opening night of the @arabfashionweek, Myself & the @arabfashioncouncil are pleased to release “The Fashion Icon campaign”. Watch me live tomorrow on the Arab Fashion Week's Facebook page and Arab Fashion Council's Instagram at 8pm Dubai time for the opening announcement, and then at 8.35 pm for a live interview. Stay safe, enjoy distance with fashion and the trendiest collections! #MayaDiabxArabFashionWeek

A post shared by Maya Diab (@mayadiab) on Oct 20, 2020 at 11:07am PDT

Furne One, founder and creative director of Amato Couture said “In my own fashion universe, there are no boundaries - everyone is created equal” adding “The film Divine Indwelling states the fact of this special presence without explaining how it takes place."

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@amatoofficial featuring Bollywood Superstar and Miss Universe India @urvashirautela and presented by @yugenpr exclusive on Facebook & Instagram @arabfashionweek supported by @microsoft coordinated by the @arabfashioncouncil creative director of Amato @furneamato #FurneAmato #AmatoCouture #UrvashiRautela #YugenPR #ARABFASHIONWEEK #ARABFASHIONCOUNCIL #Microsoft #DreamDesignDeliver

A post shared by ARAB FASHION COUNCIL (@arabfashioncouncil) on Oct 22, 2020 at 12:53am PDT

A rare designer brand that has also leaped forward across the world in nano-technologies and wearable technologies also unveiled its latest collection in the form of a short film starring robots, who warned of the environmental and humanitarian risk currently facing planet Earth.

The upcoming 12th edition of the Arab Fashion Week will be hosted virtually in Dubai from October 21 to 24. It will feature more than 30 fashion designers from around the world, making it the second all-digital Arab Fashion Week, run in partnership with Microsoft and Facebook.

The runway collections are available for immediate purchase on bytribute.com and at the Arab Fashion Week pop-up at Galeries Lafayette in the Dubai.

Lead image courtesy of instagram/@urvashirautela

This article was previously published on UAE Moments.To see the original article, click here

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Digital Arab Fashion Week To Begin With Urvashi Rautela And Maya Diab

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