Versace pour femme DYLAN PURPLE

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“I love Iris. She has carved her own path. She has an amazing spirit.
She is gorgeous, smart and a little bit wild…. A true Versace girl.
For me she is the perfect face for our fragrance.
She brings it to life with great personal style, energy and fun.”
Donatella Versace

THE FRAGRANCE
Dylan Purple is a bright and elegant fragrance.
A sparkling bergamot is blended with the joyful tones
of a freshly harvested orange. Juicy pear adds a touch of modernity
to an accord that is as addictive as it is vibrant.
Heady scents of freesia deliver an explosion of bright purple color
the delicate aroma of its petals is sublimated by Mahonial® and
Pomarose®, both diffuse and powerful.
Belambre® and Ambrofix™ provide an asserted,
elegant and vibrant tone underlined by soft Iso E Super
and creamy Cedarwood. Silkolide® signs the fragrance with
a musky note and slight fruity accents.
“I created this fragrance as an invitation to travel.
A fresh, fruity and addictive opening, like a tribute to the iced delights
of Italy and its iconic citrus. The floral heart is the representation of a hypnotic sunset
by the water. Purple reflections and a delicate scented breeze.
Finally, vibrant woods and the elegance of musk to recall the golden and reassuring sand”
Christophe Raynaud, Givaudan

OLFACTIVE PYRAMID
FLORAL - FRUITY - MUSKY
Perfumer: Christophe Raynaud
TOP
Bitter Orange
Italy Orpur ®
Pear Juice
Accord Bergamot Italy Orpur ®
MIDDLE
Purple Freesia
Pomarose ®
Mahonial ®
DRY DOWN
Iso e Super
Cedarwood
Virginia Orpur ®
Ambrofix™
Belambre ®
Sylkolide ®
Vegan formula
Natural ingredients: Orange Essence Italy, Bergamot Essence Italy
Natural derived ingredients: 12.3%
Upcycled ingredients: Orange Essence Italy, Iso E Super
Biodegradability: 67.3%

THE BOTTLE
The Dylan Purple bottle is an expression of innovative Versace design.
Elegant curves are reminiscent of an amphora, strongly evoking the classical
culture and mythology that runs deep through the Versace imagination.
Glass and packaging are colored in purple, with details finished in rose gold.
The aluminum cap is embossed with the Medusa Head and engraved
with the name of the fragrance. Baroque-style letters spell out
the brand name around the shoulder of the bottle.

THE ADVERTISING CAMPAIGN
The Dylan Purple campaign transports viewers into an endless summer,
with protagonist Iris Law starring in her second campaign for the brand
following this year’s La Vacanza campaign. Director Gordon Von Steiner
creates a visual continuation from his previously directed
Versace Dylan Turquoise fragrance campaign starring Hailey Bieber,
with innovative fluid camera movements that rotate from scene to scene,
sunrise to sunset, bikini outfits to beautiful party dresses, creating a sense
of an immersive ‘Versacesphere’.
Chief Creative Officer: Donatella Versace
Campaign Creative Director: Kevin Tekinel & Charles Levai
Film Director: Gordon Von Steiner
Photographer: Carlijn Jacobs
Starring: Iris Law, Kit Butler, Alex Consani, Oscar Davila, Allan Estrada, Sergine
Lam, Kenia Martinez, De’laney Ortiz, Fernanda Vega
Stylist: Allegra V. Beck
Hair Stylist: Karim Belghiran
Makeup Artist: Porsche Poon

THE NEW VERSACE DYLAN PURPLE FRAGRANCE
IS AVAILABLE AS FOLLOWS:
Eau de Parfum Nat. Spray 30ml
Eau de Parfum Nat. Spray 50ml
Eau de Parfum Nat. Spray 100ml
Perfumed Hair Mist Nat. Spray 30ml
Perfumed Bath & Shower Gel Tube 200ml
Perfumed Body Lotion Tube 200ml

This article was previously published on UAE Moments.To see the original article, click here