UAE's Mars Mission's Media Campaign Wins Global Acclaim
- Publish date: Tuesday، 18 January 2022
- Related articles
- What to Expect at The Qatar Economic Forum 2022
- The MoPH Implements an Awareness Campaign on World Food Safety Day
- Bruno Mars Cancels His Qatar F1 Concert Last Minute
The 'Double Moon' campaign, organized by the UAE Government Media Office was awarded an Outdoor Silver Lion.
فيديو ذات صلة
This browser does not support the video element.
Read More: UAE's Biggest Achievements
Read More: New Images Of Mars From UAE's Hope Probe
It was selected from 29,000 entries across 90 countries by a jury panel of leading advertising and media professionals.
The creative campaign brought Mars’ twin moons Phobos and Deimos to the skies of Dubai earlier in February using new technologies for the first time in the Middle East.
It aimed to engage UAE citizens and residents and generate excitement a few days ahead of Hope Probe’s historic entry to the Red Planet’s orbit.
The sight of two moons in Dubai’s skies was widely shared on social media by onlookers astonished at the scene.
The high-tech projection was part of an extensive media campaign under the slogan "Arabs to Mars" to celebrate the Emirates Mars Mission, the Arab world’s first interplanetary exploration.
The nationwide campaign saw a series of creative and ambitious activations including the Martian Ink passport stamps for visitors arriving in Dubai and baby astronaut suits for newborns on February 9, the day the Hope Probe arrived on Mars.
Image Source: Emirates Mars Mission
This article was previously published on UAE Moments.To see the original article, click here