Qatar Football Association Launches the Slogan “In the Love of Qatar”
The Qatari Football Association revealed the details of the promotional campaign to support the Qatari national team in the FIFA World Cup Qatar 2022, which will be held from November 20 to December 18, 2022, coinciding with the announcement of activities and events for the fans, in cooperation with the partners supporting the activities of the Association.
This came during a press conference held on Saturday, September 17, at Msheireb Properties, in the presence of Mr. Khalid Mubarak Al Kuwari, Director of Marketing and Communications Department of the Qatar Football Association, Mr. Ali Hassan Al Salat, Head of the Association’s Communication Department, and Dr. Hafez Ali, Director of Marketing and Communication Department at Msheireb Properties, Mr. Jamal Al-Nahdi, CEO of Al-Nahdi Group, and Mr. Jaber Al-Mansour, the community strategist expert at Qatar Shell.
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Mr. Khalid Mubarak Al-Kuwari confirmed that the promotional campaign to support the Qatari team in the World Cup has already been launched through the various platforms of the Qatar Football Association, since the Qatar League (QNB Stars League) competitions stopped, with new content provided by the Association, pointing out that the campaign will continue to be activated during the next stage through various events and activities for the masses, as a second part of the campaign that begins next October, amid expectations that the campaign will witness a great interaction from the masses that confirm their support for the Qatari team, as they used to do on all previous occasions.
Al-Kuwari explained that the promotional campaign to support the Qatari team in the World Cup will be under the slogan “In the love of Qatar” and “Al Annabi is stronger with your encouragement,” which is an upward campaign divided into two parts between the marketing aspect and events, and digital media content on the social media platforms of the Association.
He explained that the campaign will witness many events that concern the masses and are specially provided to them, including the "Decorating cars with Qatar flags and pictures of players" initiative, which will be held at the Lusail event in cooperation with Al-Nahdi Group next November, and the initiative will also include discounts on car decoration, and he called on the Qatari fans to decorate homes to support the “Zeena” initiative launched by Ashghal.
He continued: The campaign includes ensuring direct communication between the fans and the Qatari team before the World Cup, by allocating training sessions that are open to the masses, explaining that the first open training for the team will be on the second of next October, when the fans will be allowed to attend.
It should be noted that the Qatar national team was placed in Group A along with Ecuador, Senegal, and the Netherlands.
The Qatari team will start its matches in the tournament against Ecuador on November 20, then face Senegal on November 15 and conclude its group stage matches against the Netherlands on November 19.