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When Virgil Abloh first met with Nike executives to discuss the possibility of a creative collaboration, he had one iron-clad stipulation: “If I do a project, I want it to be something that stops your scrolling thumb right in its tracks.”
He achieved that, and then some — if you happen to see someone wearing one of the original Virgil-designed sneakers that Nike released as “The Ten” in 2017 out in the wild, it’s almost impossible not to stop and stare. These
This article was previously published on UAE Moments.To see the original article, click here