Al Meera Embarks on Digital Transformation to Enhance Expansion

Al Meera Consumer Goods Company (a Qatari public shareholding company) has entered into a partnership agreement with the International Technology Company (SAP) listed on the New York Stock Exchange with the symbol /SAP/ and the executing company Tata Consulting Services, to obtain cloud solutions that will help it implement its expansion plans and enrich the experience of customers and employees, through its sixty stores.

A statement issued by the company, published on the Qatar Stock Exchange website today, stated that under the agreement, Al Meera will be adopted by the (RISE with SAP) platform, in order to accelerate its transition to an advanced cloud environment, and the company will implement solutions that include enterprise resource planning via the “Azure” platform from Microsoft. Microsoft Azure.

The company indicated that the comprehensive digital transformation project will enable it to take advantage of the advantages of cloud computing and automated business processes, in addition to providing innovative solutions to manage employees, improve visibility, and the ability to control all operations and activities.

Mr. Yousef Ali Al-Obaidan, CEO of Al Meera Group, affirmed Al Meera’s commitment to ensuring that its customers enjoy an exceptional experience in all of its stores, in light of the continuous expansion of its operations locally and regionally. It is also keen to provide diverse products of high quality, in a clean environment backed by professional service as a real value to customers.

He pointed out that the company’s use of digital S/4HANA solutions enables it to quickly share with stakeholders information related to inventory, supply chains, human resources, and other business processes across the company’s growing network, giving it the ability to make informed decisions very quickly to ensure that it continues to meet the needs of its customers and employees at all times optimally.

Al Meera chose to implement this project" SAP" and "Tata”, which are considered among the world's leading companies in information technology services, consulting, and business solutions, given the extensive technical experience enjoyed by both parties and their track record of achievements in the retail sector.

Also, the selection of " Rise with SAP" came in response to Al Meera’s requirements in terms of ensuring continuity of operation and proceeding with the implementation of a rapid and sustainable digital transformation plan, accelerating the time for products and services to market, and allowing for a continuous transformation.

For his part, Alaa Jaber, CEO of SAP in Qatar and the fast-growing markets, said that Al Meera’s digital transformation is in line with the Qatar National Vision 2030, which promotes the adoption of advanced technologies, economic competitiveness, and diversity.

Pointing out that SAP worked closely with Al Meera and Tata to find the best SAP solutions specifically designed to raise efficiency, reduce total cost of ownership, deepen visibility and control in all areas of operations, and simplify IT functions so that companies are able to continue to focus on its business.